Dorchester branding campaign unveiled

By John P. Evans III
The Banner

Water Moves Us.

Has a nice ring to it, doesn’t and relates well to the county, don’t you think?

Well, as a matter of fact, it is the new marketing identity for Dorchester County.

At the Oct. 1 county commissioners meeting, the county’s new marketing identity was revealed; complete with a new logo, sample billboards, print and flag ads, and even water bottles.

The presentation was made to the commissioners by Keasha Haythe, the county’s Economic Development director. During her presentation, Mrs. Haythe also announced the formation of a cooperative branding campaign with the county’s Tourism Department and Chamber of Commerce.

Distributing the water bottles wrapped with the “water moves us” logo, Mrs. Haythe thanked the commissioners for providing the resources to implement the county’s strategic plan.

“More than a logo or a tagline, branding unifies and strengthens our economic development marketing efforts,” said Mrs. Haythe. “It gives us a solid foundation to build clear, consistent and compelling messages to communicate our many assets.” More here.