Corporate location executives who are subscribers to Business Facilities Magazine and the Business Facilities Headline eNewsletter were surveyed about where they acquire information when making a location decision. The results were:
- Internet (63%)
- Magazines (47%)
- Economic Development Agencies (45%)
- Consultant (42%)
- Referrals from Associates (38%)
The findings suggest that a multi-channel marketing effort is essential when promoting your location to site selectors. And, while online sources have grown in importance, traditional sources like print and face-to-face are still key resources for location information.
Source: Business Facilities second annual Economic Development Marketing Survey: “How Executives Use Media During a Site Search”, 2012.