Top 5 Resources of Location Information

Corporate location executives who are subscribers to Business Facilities Magazine and the Business Facilities Headline eNewsletter were surveyed about where they acquire information when making a location decision.  The results were:

1. Internet (63%)
2. Magazines (47%)
3. Economic Development Agencies (45%)
4. Consultant (42%)
5. Referrals from Associates (38%)

The findings suggest that a multi-channel marketing effort is essential when promoting your location to site selectors. And, while online sources have grown in importance, traditional sources like print and face-to-face are still key resources for location information. 

Source: Business Facilities second annual Economic Development Marketing Survey: “How Executives Use Media During a Site Search”, 2012.