Monday, October 15, 2012

Top 5 Resources of Location Information

Corporate location executives who are subscribers to Business Facilities Magazine and the Business Facilities Headline eNewsletter were surveyed about where they acquire information when making a location decision.  The results were:
  1. Internet (63%)
  2. Magazines (47%)
  3. Economic Development Agencies (45%)
  4. Consultant (42%)
  5. Referrals from Associates (38%)
The findings suggest that a multi-channel marketing effort is essential when promoting your location to site selectors. And, while online sources have grown in importance, traditional sources like print and face-to-face are still key resources for location information. 

Source: Business Facilities second annual Economic Development Marketing Survey: “How Executives Use Media During a Site Search”, 2012.

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