Monday, October 15, 2012

5 Best Content Ideas for Site Selection Consultant E-Newlsetters

E-newsletters continue to be a cost-effective, efficient way to communicate with site selection professionals. To improve open rates and organizational credibility, deliver high value content. Among the topics of greatest interest:
  1. Location information and project descriptions
  2. Deals and incentives packages
  3. Economic statistics
  4. Trends
  5. Market Data – size, growth, etc.
Source: Business Facilities second annual Economic Development Marketing Survey: “How Executives Use Media During a Site Search, 2012.

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