E-newsletters continue to be a cost-effective, efficient way to communicate with site selection professionals. To improve open rates and organizational credibility, deliver high value content. Among the topics of greatest interest:
- Location information and project descriptions
- Deals and incentives packages
- Economic statistics
- Market Data – size, growth, etc.
Source: Business Facilities second annual Economic Development Marketing Survey: “How Executives Use Media During a Site Search”, 2012.