Looking forward: County adopts brand for uniform promotion

A new branding campaign is under way for Tuscarawas County.

The logo features a prominent Tuscarawas County, with the theme “A tradition of creating the future.” It’s Phase Two of the Tuscarawas 2020 marketing committee’s plans to create a brand for use by businesses, organizations and residents throughout the area.

“It provides a philosophical approach toward looking long-term for the county’s growth,” said Tiffany Gerber, who will become chairwoman of the marketing committee in January. “If the logo keeps appearing, it starts to become a top of the mind recognition for people. We’d like to see it appearing all the time in some form, whether it’s on Web sites, stationery or with e-mail correspondence.”

“It works across the board,” said Kelli Baker of the marketing committee. “We’re not asking anyone to abandon their own brand or identity. We’d just like to see them make this part of their overall efforts. Several organizations and businesses have already told us they’re adding the new logo to their e-mail or letterhead. The 2020 Web site is being revised to reflect the changes as well.” More here.