A consortium of Brown County businesses and agencies has launched a new effort to come up with an "authentic brand" for the Green Bay area with the hopes of attracting additional business by showing the region has more to offer than cold weather and football.
The effort is meant to attract and retain businesses in the area, bring in additional tourism and attract young professionals and skilled workers to the community, said Donsia Strong Hill, co-chair for the Greater Green Bay Branding Initiative.
"Recruitment is a big part of this because people don't really know who we are," she said after a news conference Tuesday.
The result of the branding efforts is expected to launch in March, said Michael Hildebrand, group co-chair. The group is working to raise $1 million over two years to cover the initial costs of the branding effort. More here.
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