Sparta refreshes Web presence with new branding effort

SPARTA -- Sparta has a new tool to help link the past and future -- a revamped interactive Web site unveiled this week by Mayor Tommy Pedigo.

The launch coincides with a new regional branding effort and corporate identity program for Sparta, dubbed "Bluegrass, USA."

Home to several early bluegrass pioneers, Sparta is regarded as a cradle for the musical genre, a theme that resonates throughout the Web site, starting with the banjo picker who greets viewers on the home page.

Visitors to www.spartatn.com can travel the virtual streets of Bluegrass, USA and find everything from historical tidbits and a Sparta trivia quiz to key information such as phone numbers for city officials and economic development information.

"Our new Web site is an invaluable marketing tool for Sparta," said Mayor Tommy Pedigo. "It will help us promote Sparta to tourists and visitors, retirees, business and industry, and many other groups and individuals. Our strategy is to increase the number and the volume of our revenue streams. Our goal is to contribute to the well being of the citizens of Sparta." More here.