GRAND RAPIDS— Competing on a statewide, national, perhaps even global playing field is prompting officials in this West Iron Range community to seek an edge.
Grand Rapids and its economic development and business leaders want the city and surrounding community identified as a great place to visit and more importantly, a great place for economic investment. To that end, the city has enlisted the help of a professional firm to develop a Grand Rapids “brand.”
The branding project is being developed by Nashville, TN-based North Star Destination Strategies, a firm dedicated to branding, strategic planning and research services. North Star Destinations’ clients include 80 communities nationwide, according to its Web site. More here.
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