Monday, October 08, 2007

Buffalo Niagara Enterprise returns its focus to marketing

Buffalo Niagara Enterprise will focus on marketing the region to businesses, as it was originally conceived, while other economic development agencies work more on helping existing companies stay and expand.

“The whole marketing part of it, we can beef up,” said Tom Kucharski, president and chief executive officer of BNE. The group outlined its strategy and reviewed last year’s results at its annual meeting on Wednesday.

BNE over the past year researched industry sectors it will target for new jobs and investment, primarily life sciences, agribusiness and back-office operations, Kucharski said. It also worked with commercial real estate professionals to create an online commercial listings service, to showcase available properties in the region in a centralized way.

With those resources lined up, BNE felt the time was right to devote more attention to promoting the region to business prospects, as it was formed to do eight years ago, Kucharski said. In recent years, BNE has also become more involved in working with existing companies on keeping them here or helping them grow. Read more here.

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