As communities work to attract data
centers, some critics say the costs far outweigh economic benefits; others say
it offers important prestige. This article discusses recent efforts and
discussion of the topic in Iowa. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.