Chambers of commerce and economic development groups in the Acadiana and Lake Charles areas have announced plans to form a “super region” for economic development.
The Greater Lafayette Chamber of Commerce, the Lafayette Economic Development Authority, the Southwest Louisiana Economic Development Alliance in Lake Charles and others are scheduled to meet in Crowley on Friday to sign a pact creating the Greater Southwest Louisiana Super Region. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.