Jim Hizer, President/CEO of the Pensacola Bay Area Chamber of Commerce (PBACC) and resident of Gulf Breeze, told the economic development transitional team of Santa Rosa County last week that he believes each county should have their own independent economic development organization – not to be combined under one umbrella.
However, he also told them he sees no reason Santa Rosa County’s economic development group should worry about marketing, since his Pensacolabased group can do that for the entire two-county area. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.