The City of Hudson, Ohio has allocated $100,000 to promote the city as the place companies need to choose for economic development.
Council legislation allows the city to seek applications from the most qualified person or firm, and not just the lowest bid.
"We want the most qualified person to reach our goals for this program and that may not always be the lowest," said Economic Development Director Chuck Wiedie.
The marketing program will be done in phases so more than one firm may be involved, Wiedie said.
The initial goal it to develop a brand for the city. Another phase would include meetings with business executives.
"One marketing firm may not get all the work," Wiedie said. "We may split it among different firms depending on the qualifications of people who submit [applications]." More here.