New Braunfels officials have rebranded their economic development public-private partnership "Build NB" in order to further establish the city as a place where companies can relocate or expand.
Build NB is the partnership between the City of New Braunfels, the Greater New Braunfels Economic Development Foundation and the Greater New Braunfels Chamber of Commerce. It was first founded four years ago.
The rebranding effort should better represent both the public and private entities that fund marketing initiatives as well as more effectively communicate local recruitment efforts.
"We want the current/future citizens and business owners to have a one-stop location for all of their economic development questions and needs," says Matt Harrison, president of the city-appointed New Braunfels Industrial Development Corp.
A new logo for Build NB has been developed and will be integrated into all marketing materials throughout the next year. The new logo will also be promoted on the group's updated Web site (www.buildnb.org), which should debut in the fall of 2008.
"While rebranding the name itself, the services provided and operations will remain unchanged," says Barry Williams, chairman of the Greater New Braunfels Economic Development Foundation. "The community's same economic development staff is committed to serving and communicating with our customers, but now in a more cohesive approach."
Build NB is overseen by a city-appointed board that allocates sales tax dollars for economic development purposes. The foundation works to oversee private investor dollars.
Web site: www.buildnb.com
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