A separate question asked by Development Counsellors, Inc. in their “Winning Strategies” survey (see below), they asked respondents to rate the effectiveness of seven typical marketing techniques used by economic development groups.
What is the most effective means of reaching corporate executives who may be considering a new site location? Respondents rated each technique (“Advertising,” “Direct Mail,” “Hosting Special Events,” “Internet/Web Site,” “Planned Visits to Corporate Executives,” “Public Relations/Publicity,” and “Telemarketing”) on a 1 to 5 scale, where 1 equals “poor” and 5 equals “excellent.” The order in the chart below is based on the percentage of
responses that were either a “4” or a “5.”
“Internet/website” soared to capture the highest rating among all economic development marketing tools for the first time, pointing to how essential a strong Internet presence is. The following chart shows the ranking of all the marketing techniques. Looking at responses over time, we see the steady rise of using the Internet as a marketing technique from 1996 to 2008.
The full report can be viewed at DCI’s website here.
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