Gain Positive PR in Tough Times

Widespread layoffs, plant closings and a weak economy have seemingly dominated the mainstream press coverage in recent months. But along with all the news of doom and gloom, there has been an increase in the number of stories offering examples of successful economic development initiatives.

For instance, the Wall Street Journal today published a special section that highlights the economic success of communities around the globe. How can you take advantage of the search for good news? Here are some tips:

· Don’t limit yourself to business writers and editors alone to pitch your story. Every category of media offers opportunity. For instance education reporters would be interested in your workforce development efforts, real estate reporters on your efforts to create megasites, etc.

· Lists – offer journalists inspiration for a top five or top ten lists. We all love them and appearing on one increases your community’s credibility.

· Be proactive – offer a positive and upbeat tone. Give hope and encouragement to others who are working to turn their communities around. Provide doable examples of what you have done and explain how and why they worked for you.

Follow these tips and you will not only generate additional media attention for your community but offer other areas the benefit of your experience and knowledge as well.