In the 2008 survey, a new question probed the factors that are most important in a location decision. As executives weigh the strengths and weaknesses of potential locations, what makes them choose one area over the others? Eight factors (“Business-friendly government,” “Competitive incentives/tax exemptions,” “Efficient transportation systems,” “Labor,” “Overall operating costs,” “Proximity to funding sources/financial markets,” and “Quality of life”) were presented.
Respondents were asked to rate each on a 1 to 5 scale, where 1 equals “low” and 5 equals “high.” The factors were placed in order in the table below based on the mean score each earned.
The three survey subgroups (midsize and large companies; location advisors) prioritize these factors similarly. The biggest exceptions are that executives from midsize companies put “Quality of life” ahead of “Competitive incentives,” and “Efficient transportation systems” higher than “Overall operating costs,” while the other two groups rank “Competitive incentives” higher than “Quality of Life” and “Overall operating costs” higher than “Efficient transportation systems.”
Similarly, location advisors rank “Competitive incentives” higher than “Business-friendly government,” while the other two groups flip the order of these factors. The following chart shows how each subgroup rated each factor.
The full report can be viewed at DCI’s website here.
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