Albany-Dougherty EDC looks to phase 2 of community marketing campaign

ALBANY — As they bask in the embers of the afterglow from their award-winning “There’s Only One Albany” marketing campaign, members of the Albany-Dougherty Economic Development Commission face a daunting question.

What’s next?

EDC staff and board members started the process of finding an answer to that question at the commission’s monthly board meeting Wednesday morning.

"We don’t have an answer today, but it’s something we need to start thinking about,” EDC Chairman Jay Smith said after Economic Development Commission President Justin Strickland and Vice President Barbara Rivera Holmes recapped the marketing campaign that is winding toward its six-month conclusion.

Strickland told the board continuation of the campaign is vital, but he said the questions now are who will drive the campaign into a Phase 2 and who will finance it.  More here.

Mapping a nation of regional clusters

The U.S. Cluster Mapping Portal (ClusterMapping.us) provides over 50 million open data records on industry clusters and regional business environments to promote economic growth and U.S. competitiveness.  The project is led by Professor Michael Porter through Harvard Business School's Institute for Strategy and Competitiveness in partnership with the U.S. Department of Commerce and U.S. Economic Development Administration.

10-sided business card wins marketing awards

By Paul Huggins | phuggins@al.com 
 

Reddit

MADISON, Alabama - The City of Madison's Industrial Development Board won three marketing awards, including "Best in Class" at the recent Southern Economic Development Council conference.

The top award in the communications competition was for a 10-panel, according-style business card that shows attractive statistics about the city. The Madison IDB competed in the small division category, which featured 20 total communication awards.

Mayor Troy Trulock commended Madison Planning and Economic Development Director Amy Bell Sturdivant and the IDB board of directors during Monday night's meeting. For the group to win three out of the 20 awards the first time it had entered the competition shows outstanding creativity and coordination, he said.  More here.

City of Seaford to launch branding/marketing initiative

SEAFORD — The City of Seaford is the latest Sussex County municipality with plans to take its image to market.

The city has hired Arnett Muldrow & Associates to conduct a branding/marketing initiative to create a consistent image package for the community and its partners to use to continue to build local pride, recruit investment to the community and market Seaford to visitors.

The marketing and branding resource visit for Seaford will begin on Tuesday, Dec. 9 with a series of round table meetings with various stakeholder groups. More here.

Major economic development plan for southern Indiana unveiled

By Mike Grant Times Herald
   
 A year long study looking at opportunities for development in southwestern Indiana was unveiled in French Lick. The study completed a regional economic development strategy aimed at fostering new growth and capitalizing on existing assets in the region. Since the $650,000 grant was awarded hundreds of meetings, interviews and focus groups have taken place at the direction of the planning initiative's steering committee.

The study focused on an 11 county area that included Daviess, Dubois, Greene, Martin, Lawrence, Monroe, Orange, Brown, Owen and Washington Counties. The end result was a 132-page report that is expected to produce a blueprint from growth and development in the region.

"I think the end result was very positive," said Ron Arnold with the Daviess County Economic Development Corporation. "A lot of work and hours went into this. They talked with a lot of local people and tied it in with some expert information."

The study calls for the area to look for ways to maximize some of existing assets including Indiana University, Crane, and I-69. "There were some things in the study related to the Tech Park at Crane that were new," said Arnold. "The I-69 corridor was also a high priority in the study."  More here.

UAW wins NLRB ruling at Alabama Daimler plant

David A. Arnott
Assistant News Editor

The National Labor Relations Board has ruled that carmaker Daimler improperly prevented workers at an Alabama plant from discussing a union and other labor issues while at that facility. Bloomberg explained that an administrative judge had previously ruled the Mercedes Benz employee handbook was wrong to prohibit such interactions between shifts, and that the NLRB affirmed that decision.

That report added that the ruling is a victory for the United Auto Workers union, which has been making an effort to expand its membership to foreign carmakers' plants throughout the South, perhaps most notably at a Volkswagen facility in Tennessee, where workers voted against UAW representation in February.

In its report, Reuters said UAW leadership intends to follow up this ruling with a renewed push to have Daimler follow its own stated policy on organized labor outside the United States, which includes language that the company, "respects the right of collective bargaining," and, "acknowledges the human right to form trade unions." Reuters added that the Alabama plant is the only such Daimler facility that does not have employee representation. -- Bloomberg and Reuters

In Utah, Economic Development is a Team Sport

It's time to add a new "first" to EDCUtah's list of successes.

In addition to its record number of project wins, active projects, site visits and jobs created and retained, EDCUtah has also set a new membership record.

Kevin Bischoff, director of membership development, happily notes EDCUtah has more private and public sector members than ever before – 300 from the private sector and 60 from the public sector.

"That's significant, because membership growth is our future," he adds. "It is absolutely crucial to our success. EDCUtah's ability to operate is largely based on the partnerships it develops with its investors."

EDCUtah President and CEO Jeff Edwards emphasizes that economic development in Utah has always been a team sport.More here.

City: #HowToSantaFe marketing campaign reaches 5 million people

By Daniel J. Chacón
The New Mexican


The city’s #HowToSantaFe social media campaign didn’t #BreakTheInternet.

But city officials say it exceeded their expectations, reaching 4.9 million people worldwide and generating 52.3 million views, according to a report released Tuesday.

The campaign — rooted in the online photo- and video-sharing service Instagram and expanded through Facebook and Twitter, all of which have hundreds of millions of users — was more just than a hashtag, which is a word or phrase preceded with the “#” symbol.

It was an effort to market the city to a global audience, especially young professionals, whom Mayor Javier Gonzales and other city officials want to attract as Santa Fe’s population continues to grow older. More here.

'Regionalism in a real way' — New organization takes a different approach to economic development

 Marty Finley
Reporter- Louisville Business First

The first major development has emerged from Greater Louisville Inc.'s new multi-year Advantage Louisville growth plan.

James Reddish, vice president of economic and workforce development for GLI, the metro chamber of commerce, outlined plans this week for Advance Greater Louisville, a 15-county regional economic development organization that will leverage all of the Louisville area's assets to attract more businesses and jobs to the region.

The counties that are partnering with the initiative are Bullitt, Hardin, Henry, Jefferson, Meade, Nelson, Oldham, Shelby, Spencer and Trimble counties in Kentucky and Clark, Floyd, Harrison, Scott and Washington counties in Indiana.

Reddish said the organization is raising money from the private business communities in the counties to fund a collective marketing presence that would allow the organization to package the entire region's benefits for prospective businesses. The organization then would direct businesses to the counties that best meet their needs, he said. More here.

Wisconsin Economic Development Corp. launches effort to lure companies

By Kathleen Gallagher of the Journal Sentinel

Unlike more general advertising campaigns in previous years, the Wisconsin Economic Development Corp.'s new $1.6 million effort gets specific about why companies should relocate here.

The print and digital ads provide statistics around three themes, the forces WEDC says are driving the state's economy: workforce, taxes and infrastructure.

"These are three things I consistently hear about — 'will you nickel and dime us every time there's a budget crisis, what is my access to transportation and can I find the right people to work at my company." said Ryan Murray, the agency's deputy secretary and chief operating officer.

So for example, the first ads, which address Wisconsin's skilled workforce, tout the $150 million Gov. Scott Walker's administration says it has invested in worker training.  More here.