Sunday, November 16, 2014

Wisconsin Economic Development Corp. launches effort to lure companies

By Kathleen Gallagher of the Journal Sentinel

Unlike more general advertising campaigns in previous years, the Wisconsin Economic Development Corp.'s new $1.6 million effort gets specific about why companies should relocate here.

The print and digital ads provide statistics around three themes, the forces WEDC says are driving the state's economy: workforce, taxes and infrastructure.

"These are three things I consistently hear about — 'will you nickel and dime us every time there's a budget crisis, what is my access to transportation and can I find the right people to work at my company." said Ryan Murray, the agency's deputy secretary and chief operating officer.

So for example, the first ads, which address Wisconsin's skilled workforce, tout the $150 million Gov. Scott Walker's administration says it has invested in worker training.  More here.

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