By of the Journal Sentinel
Unlike more general advertising campaigns in previous years, the Wisconsin Economic Development Corp.'s new $1.6 million effort gets specific about why companies should relocate here.
The print and
digital ads provide statistics around three themes, the forces WEDC
says are driving the state's economy: workforce, taxes and
infrastructure.
"These are
three things I consistently hear about — 'will you nickel and dime us
every time there's a budget crisis, what is my access to transportation
and can I find the right people to work at my company." said Ryan
Murray, the agency's deputy secretary and chief operating officer.
So for
example, the first ads, which address Wisconsin's skilled workforce,
tout the $150 million Gov. Scott Walker's administration says it has
invested in worker training. More here.
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