Sunday, July 13, 2014

Site selection specialists see advantages to CEO-led economic group

Staff Writer- Sacramento Business Journal

News last week that private-sector leaders are quietly developing a CEO-led economic development group suggests Sacramento is following a national trend, two site-selection specialists said Monday.

CEOs can add credibility to a business recruitment pitch, but in some cases also may have a commercial interest in concealing important information, said John Boyd, founder of The Boyd Co., a Princeton, N.J-based site selection firm.

About 70 percent of business-location decisions are driven by data in areas like tax structure and cost of living – in other words, factors outside a CEO's control, said King White, a Dallas-based site selection consultant.

But the other 30 percent is salesmanship, he said. And there they can make a difference. More here.

No comments: