Sunday, July 13, 2014

Cities along state Route 78 corridor chip in $23,000 each for regional marketing

REGION — Cities along the state Route 78 corridor are banking on regional marketing to attract more businesses to North County.

Oceanside approved $23,000 for annual regional marketing on June 25.

The cities of Carlsbad, Vista, and Escondido have also approved funds, and San Marcos will OK funds in July.

Once San Marcos is officially on board, a regional logo and campaign will be launched to attract out of area businesses.

Cities will continue their own marketing, but regional efforts will highlight the collective resources cities share. This includes regional workers, colleges and universities, and housing.

Another big plus North County has to offer to businesses is available land for development, and empty buildings to set up shop.

“More businesses within San Diego County are looking for an alternative,” Steve Jepsen, Oceanside city manager, said. “We want them to be aware of the assets North County has to offer.” More here.

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