Sunday, July 13, 2014

City marketing plan enters phase II

by Laura Freeman | Reporter

Hudson -- A city should be in the front of someone's mind when the president or owner of a company is looking for a place to locate a new business, according to the city of Hudson's marketing plan.
Economic Development Director Chuck Wiedie said the second phase of the marketing strategy plan will be ongoing and requires repetition of the "Business Welcome" message by the city to businesses to create a presence.

With phase 1 of the marketing strategy completed, phase II was unveiled to Council June 10 by Wiedie, Communications Manager Jody Roberts and George Snider of the economic growth board.

Part of the strategy is to use a variety of methods such as articles, direct mail, emails, visits, hosting group events and attending events to present the message "Business Welcome. Workforce Ready." about Hudson to potential businesses.

Mayor William Currin said all residents are ambassadors of Hudson to visitors and should encourage businesses to locate in Hudson.

The city hired Denver-based Atlas Advertising in October 2012 for a three-year contract for $254,000 to develop a marketing plan to attract businesses. More here.

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