Written by Sarah Ottney | Managing Editor | firstname.lastname@example.org
Matt Yarder’s family has been making sheet metal in Toledo for
four generations. Doug Mallette moved to Toledo for college and decided
to stay in Northwest Ohio. Jemma Hostetler has lived in big cities coast
to coast but found a home in the Glass City. David Woodward lived in
Atlanta for years before returning to his hometown to start a business.
No matter what your story, a local group working to brand and market the
Toledo region wants you to connect with the region and make it your
The Toledo Region Branding Initiative is a nearly five-year, $800,000
project of the Northwest Ohio Brand Council — representatives from
various public and private organizations that came together in 2009 with
a common goal to promote the region, said Toledo Region Brand Manager
On April 4, the group unveiled a new tagline, “It Matters Where You Make
It,” along with a new logo, the word “TOLEDO” with a small green arrow
pointing forward. More here.