Matt Yarder’s family has been making sheet metal in Toledo for four generations. Doug Mallette moved to Toledo for college and decided to stay in Northwest Ohio. Jemma Hostetler has lived in big cities coast to coast but found a home in the Glass City. David Woodward lived in Atlanta for years before returning to his hometown to start a business.
No matter what your story, a local group working to brand and market the Toledo region wants you to connect with the region and make it your own.
Jeff Schaaf is Toledo Region brand manager. Toledo Free Press photo and cover photo by Christie Materni
The Toledo Region Branding Initiative is a nearly five-year, $800,000 project of the Northwest Ohio Brand Council — representatives from various public and private organizations that came together in 2009 with a common goal to promote the region, said Toledo Region Brand Manager Jeff Schaaf.
On April 4, the group unveiled a new tagline, “It Matters Where You Make It,” along with a new logo, the word “TOLEDO” with a small green arrow pointing forward. More here.
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