Saturday, September 07, 2013

Ukrainian city turns to Regina for help remaking its image

The Globe and Mail

There is no direct translation for the word “branding” in Ukrainian.

When representatives for Kryvyi Rih, Ukraine, speak through a translator about branding their city, they simply say “brand,” with a slightly rolled R.

“One of the reasons is nobody has been doing it until recently,” said Andriy Nahornyi, director of Kryvyi Rih’s City Development Institute. When the city of roughly 660,000 needed help with their approach to branding, they turned to an unlikely partner: Regina.

Last week, the city’s economic development team met with representatives from Regina and its Winnipeg-based ad agency, McKim Cringan George, for feedback on the new brand being unveiled. Regina rebranded with McKim’s help in 2008. Like Saskatchewan’s capital, Kryvyi Rih is looking to boost its economy by encouraging investment. More here.

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