New Marketing Group Starts in N.C.

By Victoria A. Rocha | ECT Staff Writer Published: August 30th, 2013

A North Carolina electric cooperative and local economic development leaders are joining forces on a new marketing alliance to attract jobs and businesses to an up-and-coming area near Charlotte.

“We have this great area with incredible infrastructure and a great quality of life,” said Tim Holder, vice president of economic development at EnergyUnited, based in Statesville.

However, the region, located less than an hour north of Charlotte, has yet to reach its full potential, said Holder. So the co-op and five regional development agencies have formed the Lake Norman Region partnership, with a goal of promoting development surrounding the state’s largest manmade lake with 520 miles of shoreline.

By combining resources on programs and promotions, partners will seek to work with developers, site consultants and brokers to showcase the lake area and create a brand identity for it. Projects so far include a website, and a dinner cruise, “get-to-know-you event” for developers in mid-September. More here.