Content marketing is not a “one size fits all” scenario. Your Twitter audience is different from your Facebook audience, which is different from your blog audience, and so on.
They all have different needs and expectations when it comes to content. To reach them all successfully, you must tailor content to each channel.
take a look at four widely used content platforms in the B2B|
space (Facebook, Twitter, LinkedIn and company blogs) and how to
create content for each: