Monday, February 04, 2013

Boost leads with these 7 tips for managing email lists

Solid list management is a requirement for good lead generation, said Lori Wizdo, principal analyst at Forrester Research, yet few marketers are putting the two practices together. Today only a third of marketers remove bad emails from their lists, and only 22% have a policy around deleting inactive names, Wizdo said. And yet both of those things can affect delivery and, by association, lead generation.  More here.

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