Monday, February 11, 2013

About Face: Fox Cities Goes Back to Appleton for Branding

The Appleton Regional Partnership unveiled its new logo Monday.

Officials hope a "new look" will be enough to help attract business from across the country.

The Fox Cities Economic Development Corporation introduced the Appleton Regional Partnership on Monday. The goal is to use the Appleton name to promote the region.

"When we were out marketing to a national or international audience, people don't know where the Fox Cities are. It kind of bogs us down, limits our identification," said Larry Burdhardt, Appleton Regional Partnership Executive Vice President. More here.

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