Wednesday, June 13, 2012

Meriden looks for new angle to market city

Posted: Monday, June 11, 2012 12:18 am

MERIDEN — With many projects around the city coming to fruition, city officials are ready for a new marketing direction. What that direction will be is still unclear, but it could be determined in the near future.

The city is requesting qualifications from communications and marketing firms to analyze past marketing efforts and assist in developing a new strategy. The request comes after several months of roundtable and committee discussions about where the city should head next.

“We’ve gone as far as we can without professional guidance,” said City Council Majority Leader Brian Daniels. “We need to now create a plan and see if what we’ve done is sufficient, what else we might need to do and what our next steps are.” More here.

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