Economic development authorities for Hampshire, Morgan, Berkeley and Jefferson counties are partnering together to launch a marketing initiative targeting the Washington, D.C. metro area.
The Western Potomac Economic Partnership, or
WestPEP, announced June 14 that the marketing effort will consist of
several elements all with the same goal of wooing business and industry
to the state.
In June, WestPEP posters highlighting
advantages to doing business in the Eastern Panhandle will be featured
in hundreds of DCMetro rail cars. A series of events coordinated with
the Washington Business Journal will be sponsored by WestPEP, including
the Journal's annual "Best Places to Work" awards breakfast, and the
"Top CEO" awards luncheon. Special events also are planned for educating
the commercial and industrial real estate brokers, consultants and
developers about the Panhandle's close proximity and easy access to the
Greater Washington Metro area.
"Our message is clear. We are an important
part of the Washington, D.C., market, and your business will thrive
here, without the costs and constraints of more densely developed
regions around the beltway," Stephen Christian, executive director of
the Berkeley County Development Authority, said in a news release. "We
are coordinating a campaign through events, advertising, and web-based
outreach that should begin to put the Eastern Panhandle on the radar for
any organization looking to move or expand in the Greater Washington
Capital Region." More here.