Friday, June 08, 2012

In wake of national attention, Wisconsin plans regional print ad to tout state's biz climate

By David Wise

The Wisconsin Economic Development Corporation along with a coalition of 38 economic development partners is running a full-page ad Monday in print outlets serving the central part of the country highlighting Wisconsin as a good place to do business.

The timing of the ad is an effort to capitalize on the national and global attention Wisconsin has received over the historic recall elections and focus it on Wisconsin's economy and business climate, said WEDC CEO Paul Jadin

“We want to send a message that if you are paying attention to us, pay attention to us for business purposes, ask questions about us for business purposes and we'll be happy to help you,” Jadin said.

“It's all about capitalizing on the attention we've got in a positive way and letting everybody know this isn't all about political chaos anymore, it's about wanting them to pay attention to out business climate and our extended enterprise.” More here.

No comments: