Place Marketing: Metro Denver Economic Development Corporation Unveils 'Metro Denver E-Force'

Wednesday, May 23, 2012

Metro Denver Economic Development Corporation Unveils 'Metro Denver E-Force'

A new twist on the Ambassador program. The Metro Denver EDC unveils a new campaign designed to mobilize the region's most passionate business leaders and help position why Metro Denver is a top place for innovative companies and people.More here.

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Place Marketing Defined

Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.

The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.

- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

Wednesday, May 23, 2012

Metro Denver Economic Development Corporation Unveils 'Metro Denver E-Force'

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