"Be Part of the Energy" is the new brand of Calgary Economic Development. The campaign is aimed at positioning the city as an emerging international cosmopolitan center. .
“It’s (the brand) a
call to action. It’s a call to action for attracting investments. It’s a
call to action to attract people. It’s a call to action to engage our
community. It’s a call to action to create partnerships and to get
collaboration,” said Bruce Graham, president and chief executive of
Calgary Economic Development. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.