Wednesday, January 25, 2012

Marketing campaign aims to recruit factory workers

The Waukesha County Business Alliance said Wednesday that it has selected Scheibel Halaska as the agency to design and implement Wisconsin's "Dream it. Do it." manufacturing career-building initiative.

"Dream it. Do it." is a national recruitment strategy sponsored by the National Association of Manufacturers.

"The campaign is designed to re-brand the manufacturing industry as an industry providing high-paying, high-quality careers," the WCBA said in an emailed statement.

The campaign is targeted at young people ages 17 to 27. Wisconsin will be the 20th region nationally to implement the program after a statewide license was secured by the Wisconsin Technical College System.

Manufacturers in the state have repeatedly said that finding qualified workers with the skills needed to operate complex, computer-controlled machinery is the top business challenge they face.

The initiative will first be implemented in the Milwaukee 7 economic development region, with the WCBA leading the program. Eventually, the program will be unveiled statewide. "The region will serve as a successful foundation for a statewide adoption in subsequent phases of the initiative," according to the statement.

The program will begin with the development and launch of a careers website.

"A foundational element of the website will be tools and resources to support area manufacturers in becoming better at attracting, retaining and engaging next generation workers," according to the statement.

The Waukesha County Business Alliance is a countywide chamber of commerce with over 900 member companies, representing more than 60,000 employees.

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