Fairfield County Connecticut is home to nearly 600 agencies employing about 8,000 people in public relations, graphic arts, marketing and advertising and a new effort has been started to bring more jobs in the sector to the region.
The number involved in the sector is far higher when including area residents who commute to work in New York City.
About 90 of them got together recently to discuss the creatiion of a "creative corridor".
“We have to come together to tackle the image of Connecticut being staid,” said Marian Salzman, chief executive officer of Euro RSCG Worldwide PR, North America, and chairwoman of the Fairfield County Public Relations Association.
“Outside the state, we have the reputation as a place for financial services and hedge funds. Perception is reality in our business," she said.