Monday, January 30, 2012

Connecticut Crowdsources Rebranding

The state of Connecticut has been saving its pennies and now has $22 million to spend on boosting tourism and business investment in the state. The state hasn’t spent any money in the last two years on tourism and is now opening up its wallet to try and rebrand itself over the next two years.

"For the last two years, Connecticut has been the only state in the region to have allocated no marketing money for stimulating business development and tourism," Connecticut Governor Dannel P. Malloy said in a press release. "As we looked at competing states’ branding plans, we knew we needed to advertise the state aggressively as a great place to do business and visit. This smart new strategy, leveraging the state’s investment in tourism to further economic development goals for attracting new business and recruiting new talent, will help us get there." More here.

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