Saturday, September 17, 2011

Economic Development Coalition pushes Tri-State advertising campaign

The Evansville area has brainy students, a ready workforce and plenty of "swagger," according to a nationwide marketing campaign currently being rolled out by the Economic Development Coalition of Southwest Indiana.

The campaign includes postcard mailings, emailings and a website aimed at commercial real estate agents, site selectors and more than a thousand companies.

Information for the campaign was gleaned from a recently completed economic development study commissioned by the economic development group.

The purpose of the study, which was funded by a federal grant, was to identify the area's strengths and weaknesses, its best prospects for economic growth and the companies that might be most interested in investing here.

The study was conducted by Atlanta-based Garner Economics and Newmark Knight Frank of Chicago. Carmel, Ind.-based Applied Marketing compiled the target list of companies and individuals.

More here.

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