Friday, September 16, 2011

Just How Bad Is 'Jersey Shore' for New Jersey's Brand?

MTV's "Jersey Shore" was given a $420,000 tax break from New Jersey's Economic Development Authority this week, and most local politicians were upset, except for the mayor of Seaside Heights where the cast members llive and work.

Many think the show's debauchery hurts New Jersey's image and diverts attention from the state's attractive qualities, branding and tourism experts said. Facing budget shortfalls, many states have slashed their tourism marketing budgets, and New Jersey made a $2 million reduction in 2010, increasing the challenge of marketing the state. More here.

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