By Tim Logan • firstname.lastname@example.org > 314-340-8291STLtoday.com
Talk to people involved in economic development in Missouri, and it won't be long before you hear this lament: "Texas can write checks to companies to get them to move there."
So can Georgia and Mississippi, Arkansas, Virginia, Florida and other states.
If a bill moving through the Legislature becomes law, Missouri, too, will be able to write those kind of checks.
Actually, not checks literally — the Missouri Constitution prohibits that. Instead, one piece of the massive jobs bill at the heart of the special session in Jefferson City would establish a new pool of tax credits that the state could offer to companies that pledge to generate jobs here. Unlike the rest of Missouri's menu of incentives, it could offer the credits upfront, before the first job has been created.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.