South Dakota Ad Campaign Generates 50 Leads

The state of South Dakota is using Gov. Dennis Daugaard to lure potential businesses to that state with a theme of "Great Faces, Great Places".

The two month campaign is directed at businesses in the more highly taxed states of Illinois, Minnesota and California. Officials say it has already generated 50 solid leads.

The campaign includes direct mail, radio andprint ads with a budget of $142,950.

"We're trying to portray we've got a very friendly governor that understands business exists to make a profit, and in South Dakota it's OK to make a profit and keep a profit," said Pat Costello, commissioner for the Governor's Office of Economic Development. "The intent is to get peoples' attention."

More here.