Oakland County, Michigan has established "Medical Main Street" program to brand the region as a center for excellence in health care.
The effort doesn't involve any special incentives but instead relies on a mixture of traditional advertising, social media and more than 40 ambassadors, which are local companies, organizations and others that have volunteered to help market the area.
Oakland is aiming to be among the top 10 in the U.S. when it comes to the number of life science and health care companies. Right now, it's No. 11 or No. 12, according to the county.It aspires to become a major hub for medical device and other life science companies, joining the ranks of top-tier health care destinations like Cleveland and Rochester, Minn.