The Greater Beloit Chamber of Commerce and Visit Beloit recently retained the services of a public relations firm to assist with ongoing community marketing efforts. The goals of this arrangement are to:
1. Raise awareness of the positive things taking place in Greater Beloit.
2. Build credibility.
3. Position Greater Beloit for the next phase of growth while reinforcing current strengths.
4. Attract and retain businesses and employees.
5. Increase tourism to the area.
The Chamber and Visit Beloit are working with Primum, a full-service marketing communications firm. After less than two months of work, the firm has delivered several interview opportunities with trade and tourism publications, and has “set the table” for upcoming feature stories that fit into editorial schedules of the various target media. This effort is not meant to generate regurgitation of press releases written by the two agencies, but to develop stories of Beloit's success and to connect us with larger, regional and national audiences in a variety of formats. It is an ongoing effort.
This community has great stories to tell. We can't sit back and wait to be “discovered.” It doesn't work that way. The economic benefits of tourism, commercial real estate development, and new residential growth need to be aggressively pursued in what has become an extremely competitive community marketing environment.
We have great expectations for this project and are eager to share the results with the community.
Martha Mitchell
Executive Director
Visit Beloit
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