Kentucky has 'unbridled spirit,' Oregon says, 'We love dreamers.' What captures Wisconsin? Lawmakers want to know.
By STACY FORSTERsforster@journalsentinel.com
Posted: May 10, 2007
Madison - When it comes to marketing Wisconsin, what should the state play up? Its great outdoors? The emerging research economy? Its agricultural and manufacturing history?
Those are questions some state leaders want to begin to answer as a way to move Wisconsin past its current image of the cheesehead, beer and brats state that was home to "Laverne & Shirley" and "That '70s Show." They want to create a state brand to be an umbrella marketing tool for selling opportunities for economic development, tourism, educational and other things that contribute to quality of life in Wisconsin. Read more here.
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Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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Place Marketing Defined
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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