Marketing strategy aims to make area standout in a crowd while improving its self image
Carl Wernicke
cwernicke@pnj.com
The Pensacola Bay Area Chamber of Commerce recently sponsored a series of public meetings to develop information that can be used to help develop a "brand" for the area.
"This may well be the most important initiative undertaken during my service to the chamber," said Evon Emerson, president and chief executive officer at the Pensacola Bay Area Chamber of Commerce. "From an economic perspective, it will help us recruit and retain quality businesses and talented individuals. From a community perspective, it will help us define who we are now and who we want to be in the future."
News Journal Opinion Editor Carl Wernicke sat down with Jane Birdwell, of BPM -- Birdwell Photography and Marketing, to talk about Pensacola and what branding is all about. Read the interview here.
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