In an effort to change outside perceptions of northern Nevada and position the region as an emerging hotbed for business and industry, economic development leaders today unveiled a new business brand to help market the region to companies and skilled professionals nationwide.
The Economic Development Authority of Western Nevada (EDAWN), Northern Nevada Development (NNDA) and key partners introduced the new regional business brand, “Greater Reno-Tahoe: Welcome to Can Do” to a group of 1,000 at EDAWN’s Annual Luncheon. The brand was introduced to the community before it will be launched in key metropolitan cities representing the highest percentage of companies with high-paying jobs and skilled professionals to consider relocating to the region.
Recent research conducted through out-of-market focus groups found that corporate decision makers and young professionals weren’t familiar with where ‘Northern Nevada’ or ‘Western Nevada’ was located. By marketing the region as ‘Greater Reno-Tahoe,’ people will better connect the area to a more recognizable geographic location. Additionally, the tagline “Welcome to Can Do” addresses both the business-friendly climate available for companies and entrepreneurs looking to make a profit, as well as career and life possibilities open to young professionals and skilled workers in Greater Reno-Tahoe. More here.
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