Theme branding losing to full identity ownership
By Naseem Javed, Special to Gulf News
With some one thousand theme-based-cities being developed at a phenomenal rate here in the Gulf Cooperation Council (GCC), the branding and name identities of such projects become nightmares. As in size, except a very few, they range between a few acres to even a single large dwelling.
Now this requires a new definition of the term 'city' so not to confuse the customers with other traditional metropolises.
For example, the introduction of Dubai Media City has become great success story, which extends the souk concept to its infinite extremes. More here.
But with the emerging jigsaw of cities, it will make it difficult to distinguish among similar overlapping-city themes.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment