Sunday, June 08, 2014

EDC unveils new branding, marketing plan at annual meeting

By TIM STUHLDREHER | Business Writer

Like communities across the country, Lancaster County faces a choice, Ben Wright told those attending the Economic Development Co. of Lancaster’s annual meeting Thursday morning.

It can accept whatever economic opportunities happen to come its way. Or it can actively court companies and industries and actively shape its destiny, he said.

Wright is CEO of Denver, Colorado-based Atlas Advertising, which specializes in marketing related to economic development, tourism and real estate.

To succeed in marketing themselves, communities must believe such efforts make a difference and commit the necessary resources to make them effective, he said.

“I think that’s the call today,” he said.

Right now, when most Americans think of Lancaster County, what comes to mind is the TV show “Amish Mafia,” he said.

The EDC is following Wright’s recommendations. With Atlas’ help, it has crafted a marketing strategy that calls for it to become much more aggressive in recruiting companies. More here.

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