Tuesday, May 06, 2014

Yonkers Unveils Generation Yonkers, a New Marketing Campaign

PR Newswire
YONKERS, N.Y., April 29, 2014 /PRNewswire/ -- Building on the momentum of new business activity and development along the city's waterfront, Yonkers Mayor Mike Spano today unveiled a bold new economic development marketing campaign designed to position Yonkers as the New York Metro area's next great place for people to live, work and play.

Called Generation Yonkers, the new initiative speaks to the Millennials or Generation Y, loosely defined as those born between 1983 and the early 2000's who represent the next big wave of the nation's workforce. Generation Yonkers also refers to the many generations -- past, present and future -- that have made Yonkers great.

"People often talk about what's the next urban frontier. What's the next Brooklyn? What's the next Hoboken? What's next? Clearly, Generation Yonkers is what's next," said Mayor Spano speaking at a news conference held today at the Yonkers Riverfront Library and attended by city officials and area business leaders. More here.

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