Tuesday, May 06, 2014

Franklin County leaders adopt Maine High Peaks logo as regional brand

By Kaitlin Schroeder kschroeder@centralmaine.com
Staff Writer

KINGFIELD — Future visitors to Saddleback Mountain or Flagstaff Lake won’t say they are planning vacations to the specific sites, they’ll be going to the Maine High Peaks and its attractions.

That’s if a new branding effort is successful.

“We’re all becoming part of something greater than ourselves,” said consultant Jim Cox, hired to brand the Franklin County region as the Maine High Peaks.

A group of Franklin County community and business leaders gathered Tuesday with Cox at the Kingfield Poland Springs bottling plant to adopt the high peaks logo and finalize a two-month branding process.

The idea of branding the high peaks region — centered around the mountains in northern Franklin County — had been discussed for years, but leaders took the first official steps earlier this year when they hired destination branding consultant Cox of New York City. Cox was paid for by a donor to the Network of Networks, an organization that collaborates between Franklin County organizations. The benefactor wants to remain anonymous.

The tagline for the region’s new brand is: Maine High Peaks: Discover an elevated sense of living. More here.

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