Written by Chris Sikich
Taking a page — or pageview — from the marketing campaigns of many
businesses, the Indiana Economic Development Corp. has turned to social
The agency has launched a marketing
campaign called “A State that Works” to sell Indiana as a place to
locate and grow a business. It’s targeting digital, mobile and print
media in New York, New Jersey, Massachusetts and California — high-tax
states rated as poor places to do business by CEO Magazine.
Indiana will sell itself to the usual national publications and through a website, www.astatethatworks.com,
but the agency also is updating its development status on Facebook,
highlighting its potential in 140 characters on Twitter, and posting
its favorite pics of Indiana on Instagram.
effort, which costs $87,000 per month, began in May and is expected to
run through the year. So far, it has attracted more than 11 million
viewers. IEDC officials say that is the most successful activity so
early on in a marketing campaign in the agency’s history. They’re
touting low taxes, the Hoosier workforce, jobs growth and investment in
new and expanded facilities. More here.