Wednesday, June 26, 2013

A social media lure for Indiana jobs?

 Written by Chris Sikich

Taking a page — or pageview — from the marketing campaigns of many businesses, the Indiana Economic Development Corp. has turned to social media.

The agency has launched a marketing campaign called “A State that Works” to sell Indiana as a place to locate and grow a business. It’s targeting digital, mobile and print media in New York, New Jersey, Massachusetts and California — high-tax states rated as poor places to do business by CEO Magazine.

Indiana will sell itself to the usual national publications and through a website,, but the agency also is updating its development status on Facebook, highlighting its potential in 140 characters on Twitter, and posting its favorite pics of Indiana on Instagram.

The effort, which costs $87,000 per month, began in May and is expected to run through the year. So far, it has attracted more than 11 million viewers. IEDC officials say that is the most successful activity so early on in a marketing campaign in the agency’s history. They’re touting low taxes, the Hoosier workforce, jobs growth and investment in new and expanded facilities. More here.

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