Saturday, April 06, 2013

Thomas Jefferson Partnership Rebrands

The Thomas Jefferson Partnership for Economic Development on Thursday unveiled a new name, brand and organizational message.

Formed in 1995, the nonprofit economic development organization is now known as the Central Virginia Partnership for Economic Development.

Helen Cauthen, the partnership’s president, explained that she and the organization’s board members did not take lightly the decision to drop the famous statesman from the organization’s name.

“As esteemed as the name Thomas Jefferson is,” Cauthen said, “it is used across the country for schools, for counties, for other governments and [we asked], ‘How are we really differentiating ourselves?’” The new name, she said, clearly identifies the state, region and communities the partnership serves. More here.

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